Vantage Customer Experience with Dan Summerlin

Optimizing the customer experience is a top CMO priority, yet most large enterprises lack visibility to the end-to-end customer journey. The majority of organizations are challenged with identifying and responding to the multitude of customer pain points, and are unable to rapidly personalize customer interactions in a meaningful way.    

In this video, customer experience expert Dan Summerlin shows how Vantage Customer Experience helps leading data driven organizations overcome customer challenges to drive breakthrough business outcomes that increase revenue and lower service costs. This software demonstration covers all aspects of an enterprise customer data platform (CDP); from building the full customer profile, to generating customer insights, to activating those insights in real time.

Summerlin shows how marketers and CX professionals can build the full customer profile with easy-to-use citizen data integrator capabilities that leverage pre-built APIs, and how that data can be integrated with other customer data sets using probabilistic and deterministic matching. He then illustrates how customer analytics are democratized through no-code analytics like text for sentiment analysis, PATH for mapping the customer journey, cluster for creating groups of customers with similar characteristics, and machine learning for optimizing specific customer outcomes. The data and analytics ultimately drive value by delivering highly personalized communications in real time, and leveraging digital events with integrated historical contextual data. Watch the video to learn more.