Designing AI That Knows How You Feel

Giving machines a soul has been a dream of scientists, and sci-fi writers, for decades. But until recently, the idea of robots with heart was the stuff of moviemaking. Not reality. The power to detect human emotion on a mass scale has implications for every aspect of society - from business to politics to education to medicine. This Forbes article explores how artificial intelligence is being leveraged by advertisers to understand how consumers feel about their products.