Sentient Marketing: The Future of Customer Engagement
According to a recent Teradata survey, 81% of senior business leaders want data analytics to be more pervasive in their organizations. In the enterprise, overly complex analytics technologies, restrictive access policies and over-reliance on a select few data scientists make drawing conclusions from data require multiple teams and months of work. In this article, written for Forbes, Chris Twogood, Senior Vice President of Marketing at Teradata, details how companies can move ahead by committing to changing a company's culture when it comes to data availability and access.
Erkunden Sie weiter
E-Book
Vantage on Azure - You've Got Data. Do You Know How to Use It
Jetzt downloaden
Infografik
Financial Visibility: Driving More Informed Decisions
Jetzt downloaden
Fallstudie
Digital Identity Management
Jetzt downloaden
Webinar
Data Analytic Industrialization Accelerates the Pace of Innovation
Jetzt ansehen