Vodafone 5G and Teradata Vantage

Pervasive digitization is fueling the future of global economies. Assets, infrastructure, and machines are becoming increasingly connected.

Operations such as supply chain interactions, manufacturing assemblies, and even healthcare procedures are ripe for disruption through digitizing processes. Industrial workforce employees and their use of technology and processes are becoming more digitized.

The “future of work” is no longer a five-year thought leadership pipe dream of how people in corporate offices will collaborate using virtual tools like videoconferencing.

The “future of work” is here with new capabilities including pervasive digitization, autonomous action, IoT, AI, and machine learning. All of this has occupied the minds of technologists, C-suites, and even boardrooms. However, one prohibitive factor that has slowed this acceleration is the ability for connected things to perform complex and critical tasks without latency.

Enter 5G, which promises download speeds in excess of 1Gbps and extremely low latency for human-like response. The floodgates will soon open to what will be, the future of work – such as autonomous cars, connected brilliant factories, smart cities, and healthcare procedures. 5G will allow more connected things to send more data to perform analytics. This will uncover answers more quickly, making connected things smarter.

See how Vodafone Germany is leveraging Vantage and 5G’s real promise; transforming business processes, operating principles and how people work.
Vodafone By the Numbers
IoT connections in 2019
connected vehicles to IoT by 2025
People connected to Gigabit networks by 2025
5G cost per GB efficiency over 4G

Answers and Outcomes

Vodafone Germany is the largest subsidiary of the Vodafone Group, accounting for 30% of total revenues. Its purpose is to connect for a better future.

Enabling a digital society requires connecting people, communities and things via Gigabit networks, where data flows at speed, to help make our lives easier, smarter, and healthier.

As the first network operator in Germany to usher in the 5G era, Vodafone Germany is leading the way in digitizing the world around us through real-time data exchange, an intelligent network, and maximum capacity. This opens up completely new fields of application for industry, science and entertainment.

Teradata’s mission is to transform how businesses work and people live through the power of data. Vodafone Germany is a Teradata customer applying data analytics for new use-cases to bring this statement to fruition.

5G has a much greater impact than the ability to download your favorite movie faster. 5G’s real promise is its ability to completely transform business processes and operating principles; in other words, 5G will transform how people work.

See how Vodafone Germany is leveraging 5G technologies like Vantage to transform business

For example, a surgeon may be so specialized that she is the best in the world in performing a highly unique and complex surgery.

Yet, she is 2,000 miles away from the patient who is not fit for travel. She performs the operation remotely over an Internet connection. Any amount of latency in the connection will have life-threatening implications. It’s crucial that technology not inhibit. Enter 5G. With extremely low latency, she is able to perform the surgery remotely without technology getting in the way. Instead, robotic and internet technology is an enabler and she saves the patient’s life. That is “virtual surgery.”

5G technologies like Vantage are transforming businesses

Or take a seaport crane operator.

He may move five shipping containers per hour from cargo ship to dock at the port he serves. Not because of the task complexity or speed at which to perform the transporting, but because that is all the site demands at a given hour. Moving him to a remote, centralized location previously meant dangerous remote operations, lifting and transferring cargo containers weighing more than 1 Ton each.

Vodafone experiences many efficiencies leveraging Vantage to their 5G business

Any latency in his connection sees an interruption in his ability to position the crane and safely move cargo. Now with 5G, he works from a centralized location to remotely control cranes at multiple shipping port locations across a country. He now moves 20 shipping containers per hour, swiftly and safely from a centralized remote location. Effectively quadrupling his productivity while making the work environment safer for all.

These are two examples where 5G will transform how business work and people live.
So what is data’s role? For Vodafone Germany, 5G begins with using data to identify where to deploy networks first based on the demands of its existing industrial customers where use-cases for 5G are ripe for pervasive digitization.

Meet the Vodafone Germany Team

Anna Dimitrova

Anna Dimitrova

Chief Financial Officer and Strategy Director

Michael Hansen

Michael Hansen

Director, Business Intelligence Competency Center

Juliette Aucamp

Juliette Aucamp

Business Intelligence Partner for Consumer

Michael Weichert

Michael Weichert

Head of Central Analytics & Business Partnering Management

Solmaz Karami

Solmaz Karami

Head of BI Strategy, Business Architecture and Portfolio Management

Sven Ophey

Sven Ophey

Senior Project Manager of Key Accounts

Vodafone is leveraging analytics like propensity modeling, customer valuation modeling, and 4D analytics.

This helps them to identify where enterprise and consumer customers will benefit from 5G the most, their profitability and the value it will bring to Vodafone and its enterprise customers, as well as the density and movement of people and machines connected to 5G.

Vodafone Germany is leveraging 5G technologies using Teradata Vantage

“We generate insights with analytics. We look to understand where customers reside, how their performance is currently, what the potential outcome for Vodafone will be if they become customers, and what is the profitability of the new customers. With the support of data analytics and bringing more insights into the decision-making process, we can determine whether we should or shouldn’t invest. Success is when our customers are happy with our solution. That we implement the ideas we have for our customers. It starts with IT for network engineering, network analytics, and network maintenance.”

Sven Ophey, senior project manager for key accounts

Vantage is transforming businesses like Vodafone's 5G business

Vodafone Germany’s 5G deployment viability begins with understanding demographics of its enterprise and consumer customers.

That is, where there is a concentration of existing and potentially new customers that will be most likely to benefit from 5G performance. Using geospatial data and 4D analytics provides the insights needed.

Vodafone is moving at the speed of 5G with Teradata Vantage

“Digital is anywhere, impacting every single process in the company. We need to build 5G and with the power of data, we can make our decisions more accurate. For Vodafone Germany to be differentiated by our Gigabit network, we will use data to inform us where to go first. Where are the customers who need 5G? Where do we have market share? Where is the potential and the opportunity in developing new business models? Data will help us to shape new business models for our customers.”

Anna Dimitrova, group CFO and strategy director

With cell tower locations identified, Vodafone Germany must then continuously monitor and manage its mobile network optimization autonomously for seamless and ubiquitous delivery of 5G to their customers; manufacturers, healthcare providers, energy companies, smart and connected communities, transportation and logistics companies, and even individual consumers.

“The network optimizes with the data available based on something learned from a connected machine or from a model in the region to handle the specific situation. Then you've got an autonomous-acting network which negotiates the network, automatically moving antennas to split network traffic between cells,” says Dr. Michael Weichert, Ph.D, head of central analytics and business partnering.

Data’s Impact on 5G – Transforming Our World

 “The whole world can’t go forward without data. With mobile broadband connecting things everywhere, and the possibilities and opportunities, I cannot imagine moving toward a future this bright without data analytics,” concludes Dimitrova.

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