Mike Skypala is an Industry Expert specialising in Retail and Consumer Packaged Goods (CPG) for Teradata. He has over 30 years experience working in commercial and analytical roles, having started out at Procter & Gamble before moving into consultancy and data analytics solution providers. He was instrumental in expanding Tesco’s customer data to establish the insights and personalised media and promotion programme with CPG suppliers and has worked extensively in Europe, South Africa and US in advising how retailers should collaboratively and responsibly share data with suppliers to optimise customer loyalty, sales and profit.